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Rising from the streets of Compton but with a distinct Southern flair. Rapper Roddy Ricch laid his introspective rhymes on subgenres, such as melodic trap. This resulted in a hybrid form that captured the ears of both regions. In a big year for the rising MC, he released his 2018 breakthrough single, “Die Young”. Which landed on Feed tha Streets II.
Influenced by artists such as Meek Mill, Future, Speaker Knockerz, and Young Thug (as well as the stylings of Atlanta trap and Chicago drill). Ricch began recording in his bedroom at the age of 16, honoring his family’s Louisiana roots while chronicling Los Angeles street life. His debut effort, Feed tha Streets, arrived in late 2017. The following year would see Ricch‘s big breakthrough, starting with the release of his Be 4 tha Fame EP. That summer, he issued the single “Die Young”, produced by London on da Track. The song became a viral hit and propelled the young rapper into the mainstream consciousness, racking up millions of streams within months. In November, Ricch released Feed tha Streets II, a second collection of his melodic rap and hypnotic beats.
In March 2018, he released an EP entitled Be 4 Tha Fame. May of that year, Nipsey Hussle brought Ricch out as his guest at a PowerHouse concert in Los Angeles.
July 2018, he released the London on da Track-produced single: “Die Young,” which he had written the night rapper XXXTentacion died. The song—which was dedicated, in part, to the late rapper—and its music video would go on to accumulate 11 million views on YouTube and 8 million streams on Spotify. In August 2018, he released the single “Ricch Forever”, produced by DJ Bugsy. That month, Meek Mill released a preview of a collaborative track with Ricch.
In June 2019, Roddy Rich appeared on the cover of XXL magazine as XXL Freshman Class of 2019 along with 10 other notable artists…